This model provides several major benefits over the conventional kilogram based model, but all benefits require some compromise and risk.
The primary risk of this model is the same risk that farmers face every day: unpredictable weather and conditions. Weather and conditions will have a direct impact on the yield of vegetables from a subscriber’s piece of land. In the case of extreme weather or biological events, all of the crops that are not protected, for example in the greenhouses, could be lost. In the buy by the kilogram model, the farmer has to eat this loss entirely, but in the land, labor and supply model, the farmer gets paid for his work, so while you might not receive vegetables for up to a month after such an event, the farmer will continue to be paid to replant the crops and redevelop the land.
There is also the possibility of the farmer choosing to exit the project for personal reasons. In this scenario, we will do our best to find a farmer to replace him, but if this search ends in failure, then all subscribers will be refunded pro-rated by month.
Shipping is another challenge that we are actively working to improve. At the moment, the best option we have is for the vegetables to be shipped in the morning and to be delivered to the subscriber by the afternoon of the next day. We are looking into methods that would allow us to ship and receive in the same day, but we need to have enough subscribers to make any potential solution financially viable. Moreover, the temperature of the summer months will pose a problem for keeping your vegetables fresh. In these cases, a cold chain solution or ice packs might be implemented at additional cost to the subscriber.